E-mail: sandrax@bulabe.com
About: linktr.ee
I’m a product designer with a background in graphic design and over 15 years of experience across agencies, design studios, startups, academia, and corporations. I’m currently working in the automotive industry, shaping global digital experiences. More on my Linkedin profile.
2021 – Present
Product Designer @ Ford Motor Co.
2021
Design for social good. Collaboration with Columbia University on a project addressing the humanitarian crisis of disappeared persons in Mexico.
2019
Transitioned into Product Management. Joined Datank, a startup that developed machine learning models to optimize business operations.
Partnered with labCDMX in civic data innovation.
2018
Joined 23 Design to help early-stage startups build their MVPs, facilitating design sprint workshops based on the Google Design Sprint framework.
2015
Joined GBM. Managed a design team that won an international HubSpot campaign in 2015. Partnered with data scientists to integrate a robo-advisor into financial apps, and led workshops and discovery research to expand the product portfolio.
2011-2013
Master on Design Studies at CENTRO.
2008-2015
Service provided to marketing agencies. Projects: Club Spira, Prosa, Ticketmaster and Privilegios by Banamex.
Partnered with academia (UNAM) to build tools for Digital Humanities.
Collaboration with marketing agencies, expanding their service offerings through web design and digital platforms consultancy.
2005
First professional job as a web designer. I learned to code HTML, CSS, Javascript, and a bit of MySQL and PHP.
2004
Graduated as a graphic designer.
